A Scented Statement
Industry Leader Long & Foster Innovates with Bespoke Home Fragrance
CHANTILLY, Va., October 11, 2019 –This upcoming holiday season, Long & Foster Real Estate will launch a signature home fragrance, LF68, the first of its kind in the residential real estate industry. The company, founded in 1968, worked with famed French fragrance house, MANE, to develop its olfactive signature that continues Long & Foster’s tradition of trendsetting in the market. The LF68 bespoke fragrance is available for preview starting Oct. 11 and for purchase exclusively through Long & Foster this holiday season.
LF68 is designed to be an integral part of the homebuying and selling experience. Interest in ambient scenting has increased exponentially in recent years for hospitality and retail brands as research reveals that scent memory is stronger than visual. Long & Foster saw a unique opportunity, and natural connection between scent and home, to develop a signature fragrance to complement its array of innovative marketing tools, technology and offerings—using scent to help its customers realize their true meaning of home.