LONG & FOSTER HOME SCENTS
An Olfactory Mission
What we smell forms a primary part of what we experience and how we connect with our environment. Scents move us and etch memories into our souls. Leading global hospitality and retail brands have come to appreciate the role that a carefully crafted scent can play in creating an experience. Long & Foster is pioneering scent in marketing residential real estate.
Our clients and agents have long recognized the importance of creating a compelling experience to showcase a home’s unique personality. Sophisticated buyers appreciate how staging lets them see the full potential of a property. Done right, it helps them envision their own life in the homes they visit. The presence of evocative scent enhances such an experience, adding an element of surprise and wonder we find in fine art.
“The extension of Long & Foster in the olfactive space is strategic, one where the signature scent becomes an integral attribute of the brand that is constantly reinventing and connecting with clients at a deeper visceral and emotional level.”
Our signature fragrance — sophisticated and refined — is designed to add a memorable unifying element to the luxury home-buying process, well-matched to the extraordinary properties we represent. It opens a new dimension for a personal connection with our clients and partners. It is a nuanced and revolutionary approach to brand expression.
history of innovation
With over five decades of experience in the real estate industry, Long & Foster has carved out a path of excellence and trendsetting across the marketplace. An original single office in Fairfax, Virginia opened in 1968 with the promise of delivering the best service and the most trusted agents. Over 200 new offices later, Long & Foster are the undisputed leaders in the Mid-Atlantic and carry on the tradition of making the homebuying and selling experience memorable and rewarding. Innovation has played a huge role in the evolution of the company, from bespoke services and offerings to technology advancements and development; all of it crucial in differentiating the company in a very competitive real estate industry.
“The principles of the brand, and its strong foundation, allow Long & Foster to remain the market leader, through booms and brief busts, continuing to grow and create stronger bonds with our agents and clients.”
Making strong connections is paramount to success in this space; innovation allows us to explore new ways to build those connections and it provides our agents with the tools and resources to succeed across our landscape, from New Jersey to North Carolina, spanning some of the most sought after metropolitan areas in America. We became the nation’s No. 1 independent real estate brand, by sales volume, along the way, and take pride in our achievements that led to Berkshire Hathaway’s HomeServices of America acquiring Long & Foster in 2017. It’s our demand for quality service and market knowledge coupled with our outstanding agents that will take us forward into the next 50 years. Our commitment to being a pioneering leader in real estate remains stronger than ever and our promise to our agents and clients is the bedrock of our company values.
A Seamless Real Estate Experience
Long & Foster is much more than the largest brokerage in the nation. Helping clients achieve their real estate dreams and goals evolves around providing end to end services from home searching to mortgage consulting, insurance to title, and even corporate real estate services and property rentals. Allowing for a seamless connectivity amongst their family of brands is another reason why the Long & Foster Companies, which includes Prosperity Home Mortgage, one of the largest and most trusted lenders, as well as Urban Pace, the leading urban condominium development and marketing firm in real estate, offer an unmatched experience in the real estate arena. It started with genuine care for clients and exceeding expectations in the late 60s, it evolved to be a collection of companies and industry leading offerings that transformed the real estate process from sales to services. Long & Foster continues to evolve and create new products and services, identifies partners and companies that share this vision for creating a better client experience, and they do it all of the love of home.